Innisfree is South Korea's first all-natural brand, with many of the ingredients sourced from Jeju Island. The company's products range from makeup to skincare. It has stores in South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates. All the products of the brand are quite reasonable.
The brand’s story began when Mr. Sunghwan Suh, the founder of the brand, first stepped foot on the soils of Jeju Island on his quest to seek out the most effective natural ingredients to enhance a woman’s beauty. He witnessed his mother artfully working on beauty treatments from the finest camellia oil, which gave him the legacy to continue with well-researched and naturally effective beauty products. Finally, in the year 200, Jeju Island and its unmatched tea fields formed the foundation of the brand. From here began the journey of the brand right from plant to bottle sourcing the best of the natural ingredients to unlock the skincare benefits by using the topmost extraction methods.
Instead of using products full of harsh ingredients that strip the skin's natural barrier; Korean skincare products have a philosophy of working with your skin's natural ecosystem by cleansing, hydrating, nourishing, and protecting it. This allowa your skin to thrive. Beauty freaks and aficionados looking for beauty trends and hacks refer to Korean beauty as K-beauty. The brand believes in developing consistent beauty products with complete dedication and devotion to yield much-desired results. In simple words, it can be understood as going for a crash diet with the unknown side effects of the same, and adopting a clean eating lifestyle for better and positive results.
Even though 10 is the most common number of steps in Korean skin care routines, it’s a rough estimate. In general, Korean beauty routines include multiple steps. But, overall, they focus on improving skin gently while achieving lasting results. Ultimately, it’s not about following a certain number of steps, but tailoring a skin care routine to your skin’s needs. While many people begin with a 10-step routine, you can adjust up or down, depending on your needs or preferences.
A faccemask is everywhere these days from Facebook to Instagram. Social media and the beauty world are all abuzz about the benefits that these sheet masks have to offer. Sheet masks are sheets of serum-soaked paper that you lay on your face for about 20 minutes. Like exfoliants, sheet masks are not something that needs to be or should be done every day. With all their products, the brand continues to discover new ways to tap into the wonders of Jeju Island’s rare natural reserves to offer skin care solutions for every concern. Just opt for the products and see the difference that lies ahead.